Disney Channel has tapped former Fuse Media exec Jesus Rodriguez as its new VP of marketing and creative.

He will now oversee development, production and execution of marketing and creative campaigns for Disney Channel’s branded linear and digital platforms and series, including K.C. Undercover, Liv and Maddie, Girl Meets World (recently renewed for a third season), and upcoming series Stuck In The Middle, Bizaardvark and original movie Adventures in Babysitting.

Rodriguez joins the Disney Channel team with close to two decades of experience as a creator, marketer and filmmaker, and has won more than 70 international awards.

Previously, Rodriguez was SVP of marketing and creative at Fuse Media for national cable networks Fuse and FM, where he led an international creative team located in three continents. He’s also worked as creative director of original productions at Sony Pictures International’s AXN Latin America, was recruited to guide on-air marketing at the Oprah Winfrey Network, and served as VP of creative service for BET and Centric.

Rodriguez is based in Los Angeles and reports to Richard Loomis, SVP and CMO of  Disney Channels Worldwide.