US retail toys sales climb 6.7% in 2015

According to NPD's latest report, Star Wars toys, content-backed properties and an extra shopping day were the driving forces behind the US toy industry's unprecedented 6.7% growth to US$19.4 billion in 2015.

By Patrick Callan

January 21, 2016

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TAGS:

Jurassic World, Mattel, Minions, Shopkins, Star Wars, The NPD Group, toys

About The Author

Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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US retail toys sales climb 6.7% in 2015

According to NPD's latest report, Star Wars toys, content-backed properties and an extra shopping day were the driving forces behind the US toy industry's unprecedented 6.7% growth to US$19.4 billion in 2015.

READ THE FULL STORY

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About The Author

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