Marketers get smart as kids head back to school

Classrooms have changed a lot in recent years, but the back-to-school season still marks a key time for marketers to engage students and families.

By Wynne Tyree

January 25, 2016

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TAGS:

back-to-school, education, families, Instagram, marketing, Popkey

About The Author

Wynne Tyree is the founder and president of Smarty Pants, a youth and family market research and consulting firm. She is also a leading authority on kids’ digital engagement and IP development. Contact Wynne at wtyree@asksmartypants.com.

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Marketers get smart as kids head back to school

Classrooms have changed a lot in recent years, but the back-to-school season still marks a key time for marketers to engage students and families.

READ THE FULL STORY

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