Marketers get smart as kids head back to school

Classrooms have changed a lot in recent years, but the back-to-school season still marks a key time for marketers to engage students and families.
January 25, 2016
About The Author
Wynne Tyree is the founder and president of Smarty Pants, a youth and family market research and consulting firm. She is also a leading authority on kids’ digital engagement and IP development. Contact Wynne at wtyree@asksmartypants.com.

Search

Menu

Brand Menu