Rainbow names master toy licensee for My American Friend
The Winx Club producer has teamed up with Simba Dickie Group to develop toys for its first full live-action production, My American Friend (working title).
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.
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