Wicked Cool Toys and Teddy Ruxpin owner Alchemy II are teaming up to relaunch the franchise globally via toys, content and a comprehensive L&M program for fall 2017.
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.
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