Sanrio strengthens retail & branding divisions, along with Hello Kitty presence

Japan's Sanrio has announced a handful of executive appointments across its retail and branding divisions and has tapped Just Play as master toy partner for Hello Kitty.
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February 17, 2016
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About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.
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