Thanks to an increased demand for its kids content brands, Talit Communications Israel has launched a new merchandising arm, appointing Miri Dalizky as VP to lead the division.

Starting this year, the merchandising division will release a range of products based on characters from BabyTV and Junior channels across apparel, publishing, toiletries and outdoor activities.

The new division marks the launch of Junior-branded merch, while products based on the Fox-owned 24-hour commercial-free BabyTV channel are already currently in circulation. The goal is to further develop the domestic Israeli market and break into new markets with both brands.

As Dalizky, she brings a wealth of experience working in character merchandising in Israel and internationally. She has worked with leading players such as Saban Brands and Disney Consumer Products, and she has overseen the launch of the Trash Pack, Super Strika, Paul Frank, Pucca and Power Rangers.