In a move to boost the volume of its children’s content output, Virginia-based Public Media Distribution has launched SkipRope, a new label to distribute kids programming digitally and on DVD.

The first project to join the roster is Flight of the Flowers, the first-ever DVD release for the animated preschool series Kate & Mim-Mim from FremantleMedia Kids & Family Entertainment and creators Scott and Julie Stewart.

The DVD featuring six Kate & Mim-Mim stories will be available March 1 priced at US$12.99. (Season two of Kate & Mim-Mim recently launched on Disney Junior and a consumer products line from Just Play will launch this fall.)

Mia and Me, from producers Hahn Film, m4e Productions, Rainbow and ZDF, will also be released via SkipRope.

Debbie Ries, managing partner at newly launched DAPR Group, is in charge of acquiring additional kids content for the new label.

Public Media Distribution currently distributes documentaries, dramas and popular children’s programming, including Mia and Me and Suzy’s Zoo, both domestically and internationally for DVD, Blu-ray, digital download, and digital streaming formats.