YouTube channel Little Baby Bum grows CP plans in UK & Ireland

With five million subscribers and more than six billion total views, the Little Baby Bum YouTube channel is continuing its expansion into consumer products with the help of UK-based Licensing Link.
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March 8, 2016
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About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.
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