Study shows gender-inclusive brands score big with kids

From Minions to Minecraft, boys and girls are flocking to gender-neutral properties for their entertainment. New research from Smarty Pants shows that appealing to both genders may just be the key to creating the next cross-category media juggernaut.

By Wynne Tyree

March 8, 2016

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TAGS:

boys' properties, gender, gender-neutral, girls' properties, SmartyPants, toys

About The Author

Wynne Tyree is the founder and president of Smarty Pants, a youth and family market research and consulting firm. She is also a leading authority on kids’ digital engagement and IP development. Contact Wynne at wtyree@asksmartypants.com.

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Study shows gender-inclusive brands score big with kids

From Minions to Minecraft, boys and girls are flocking to gender-neutral properties for their entertainment. New research from Smarty Pants shows that appealing to both genders may just be the key to creating the next cross-category media juggernaut.

READ THE FULL STORY

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