Brands: Incorporate digital or face desertion

It's no secret that play is heavily influenced by children's access to portable digital devices, but the depth of its impact may be surprising.

By By Wynne Tyree

April 11, 2016

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TAGS:

apps, Disney Infinity, hybrid games, interactive, Minecraft, Minions, Skylanders, Smarty Pants, social media, toys to life

About The Author

Wynne Tyree is the founder and president of Smarty Pants, a youth and family market research and consulting firm. She is also a leading authority on kids’ digital engagement and IP development. Contact Wynne at wtyree@asksmartypants.com.

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Brands: Incorporate digital or face desertion

It's no secret that play is heavily influenced by children's access to portable digital devices, but the depth of its impact may be surprising.

READ THE FULL STORY

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