Strawberry Shortcake finds a real seat at the digital table

As Strawberry Shortcake app downloads surpass 100 million, Iconix VP Derek Roberto charts the 35-year-old brand's course in the digital era.

By Patrick Callan

April 14, 2016

TAGS:

apps, Derek Roberto, Iconix Brand Group, Strawberry Shortcake

About The Author

Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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Strawberry Shortcake finds a real seat at the digital table

As Strawberry Shortcake app downloads surpass 100 million, Iconix VP Derek Roberto charts the 35-year-old brand's course in the digital era.

READ THE FULL STORY

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About The Author

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Strawberry Shortcake finds a real seat at the digital table

As Strawberry Shortcake app downloads surpass 100 million, Iconix VP Derek Roberto charts the 35-year-old brand's course in the digital era.

READ THE FULL STORY

TAGS:

About The Author

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