Zodiak Kids’ rebranded range of Mister Maker products are launching in more than 160 Asda stores this week.
The UK-based Walmart subsidiary has picked up a range of 15 products from arts & crafts licensee Creativity International, which renewed a three-year deal for Mister Maker earlier this year and has an exclusive first launch of the new packaging and brand identity.
Products include sock puppets, collage animals kit, fun foam creatures, cool and super craft boxes, mini-makes spaceship spinners, things with wings, mini bugs and play stick ponies.
Today’s news comes just over a month after Zodiak Kids partnered with Europe’s largest visitor attraction operator Merlin Entertainments to bring Mister Maker arts & crafts activities to the company’s 12 Sea Life centers in the UK and Ireland.
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