California-based Grom Social has unveiled a new advertising program targeting kids brand licensees across all consumer product categories.

Through the program, the leading social networking platform for kids six to 16 will work with advertisers to develop customized original content, brand-centric promotions and chat sessions.

The launch of Grom Social’s brand licensee advertiser program aims to provide licensees of brands with a new and immersive approach to advertising their brand products by bringing an interactive call-to-action dimension to campaigns as opposed to traditional advertising.

Brand licensees joining the Grom Social ad program can also take advantage of Grom’s recent partnership with kids UK-based market research firm Dubit, which involved launching an analytics platform to create client-tailored surveys for advertisers and agencies.

Founded in 2012 by then 11-year-old Zach Marks, Grom Social has since gone on to become one of the most popular and safe social media platforms for kids through its website and app and has recently surpassed three million members.

Last September, Grom Social hired former Warner Bros. Animation and FremantleMedia Kids & Family exec Sander Schwartz as company president. His top priorities are to expand the website into all areas of children’s media and licensing.

Grom Social will introduce its new brand licensee advertising program at Licensing Expo in June.