Florida-based toyco Just Play has been named master toy partner for new preschool series Floogals in the US and Canada.

The 52 x 11-minutes series from  Zodiak Kids launched on 24-hour preschool network Sprout earlier this year.

Just Play, which already has a stable of properties that includes IPs from Disney/Marvel and Nickelodeon, was brought on-board by Brand Activation Consulting, the consumer products agent for Floogals in the US.

Floogals has been sold to Discovery Kids (Latin America), TVO & Knowledge Network (Canada), Hop! Channel (Israel), Spectrum Film (Indonesia), RTV (Malaysia), YLE (Finland), Canal Panda (Portugal) and MBC (Middle East). It was developed by Zodiak Kids Studios in conjunction with UK-based special effects studio Jellyfish Pictures and strategic investment partner Nevision Limited. Zodiak Kids owns worldwide distribution and licensing rights to the series, and Discovery Kids represents the brand  in Latin America.

Zodiak Kids also recently secured a commission from France Télévisions for its new CGI-animated preschool co-pro Lilybuds and is entering into a development and production partnership with content company Airside Andy for its original preschool property of the same name.