Independent Films is launching Kidspiration.TV, an original online media channel for children. The channel is kicking off with the Kidspiration interview series, which will feature some of the world’s most interesting and intelligent people being interviewed by kids.

Kidspiration launches today with 10 initial episodes aimed at kids eight to 12. Future interviews will be released on a weekly basis.

Interview subjects include primatologist Jane Goodall, Wikipedia founder Jimmy Wales and oncologist Dr. David Agus in a one-on-one interview format, with the kid interviewers creating their own questions.

The series is co-executive produced by Jani Guest, MD at UK-based Independent Films, and media strategist Laura Galloway. The decision to move into original content was informed by the rapidly changing landscape of the commercial production industry, according to Independent Films. The prodco is known for its commercial campaigns, including the award-winning Write the Future World Cup Football campaign for Nike.

Free online channel Kidspiration.TV, meanwhile, will expand with more original programming in the coming year.