Barbie struts her stuff in Mattel’s Q2

Following consecutive losses, Mattel’s iconic doll saw sales rise by 23% in Q2, driven by the intro of the groundbreaking and diverse Barbie Fashionistas line.

By Wendy Goldman Getzler

July 21, 2016

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TAGS:

Barbie, Barbie Fashionistas, Fisher-Price, Hot Wheels, Mattel, quarterly report, toys

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