UK licensing agent ITV Studios Global Entertainment (ITVS GE) has announced the first UK licensing deals for One Animation’s comedy series Oddbods. The CGI-animated show’s online mobile shorts have attracted nearly half a billion views on platforms like YouTube around the world.

UK master toy partner Golden Bear launched its range—including collectible figures, plush, face charges and vehicles—at major toy, specialist and select grocery retailers in July. Now, a number of new licensees are joining the consumer products program.

Bonnier is developing an Oddbods–inspired activity and sticker book to launch in April with additional formats to follow later in the year and into 2018. Cooneen and Misirli are producing nightwear, underwear and socks for both kids and adults that will hit UK retail this spring/summer.

Kids@Play, meanwhile, is working on outdoor playballs and hoppers for a fall/winter 2017 launch, and a line of plush from Whitehouse Leisure will be available exclusively for arcade machines next summer. Additionally, greeting card website Moonpig has launched a range of customizable birthday cards.

The dialog-free series first bowed in 2013 as 300 x one-minute clips on Next Media’s nxTomo app before being picked up by broadcasters around the world in a new 60 x seven-minute format.