California-based multimedia company GoldieBlox is building up its entertainment and marketing teams. New hires include Kenny Davis (chief marketing officer, pictured), Jenna Boyd (chief content officer) and Jennifer Rahardjanoto (creative director).

As CMO, Davis will draw on his expertise launching new IP in TV, gaming and toys. Prior to GoldieBlox, he oversaw a portfolio of new and re-imagined brands for Hasbro and was behind the relaunch of Furby.

Boyd will focus on storytelling and creating animated and live-action content in her new role as CCO. Previously, she worked as Nickelodeon SVP of animation development and launched the global animated shorts program that led to the development of current hit Nick series The Loud House.

Working as creative director, Rahardjanoto will focus on story and design. Her past experience includes a stint as art director at Mattel, where she was responsible for DC Super Hero Girlsand played a role in the art direction and branding of product lines for American Girland Monster High brands.

GoldieBlox recently launched a new web series, Toy Hackers and announced a licensing deal with Random House for an original book series due in early 2017 and will continue to diversify its offerings with its newly bolstered exec team.