Melbourne, Australia-based personalized product manufacturer Tinyme is throwing its hat into the quickly evolving augmented reality race.

The company’s The Amazing Alphabet is a personalized kids book that allows 3D text to jump off of the page—accompanied by music and sounds—when used with a free accompanying app.

The book, which follows Little Z as he finds his perfect friend, is aimed at pre-readers through to early self-readers.

The Amazing Alphabet marks the first AR initiative for Tinyme, which has quickly grown from a one-person startup to a 50-plus team with separate businesses in the US and the UK.

It is also the most recent in a raft of kids AR offerings that were ushered in by this summer’s instant-hit mobile game Pokémon GO.

Tango, made available in September on the Lenovo Phab2 Pro superphone, uses indoor mapping technology and augmented reality to transform a mobile device into a virtual world portal.

In October, L.A.-based education and entertainment developer Playing Forward launched its new interactive platform The VROOM, which is powered by augmented reality and virtual reality tech.