Mattel to double down on influencer campaigns in 2017

Mattel's digital marketing manager says the toymaker spent 2016 focusing on building relationships with influencers, and now plans to move full-steam ahead in terms of marketing spend and original content output.

By Alexandra Whyte

December 21, 2016

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TAGS:

Barbie, Hot Wheels, Influencers, Isaac Quiroga, Mattel, Monster High, YouTube

About The Author

Alexandra Whyte is Kidscreen's News & Social Media Editor. Contact her at awhyte@brunico.com

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