Mattel, Alibaba share big China e-commerce plans

On top of Mattel playthings being sold on Alibaba’s Tmall.com marketplace, the companies will use consumer insights to develop tech toys and learning resources specifically for Chinese kids.
By
February 14, 2017

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

TAGS:
, , , , ,
About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu