Toronto-based Cuppa Coffee Studios (Starveillance, Life’s a Zoo) and the UK’s Polybank Designs have inked a development deal for Pets Rock—a new animated series based on Polybank’s US$60-million licensing brand that meshes animal imagery with pop culture.
The concept will be unveiled prior to MIPCOM, which takes place in mid-October.
Following in the footsteps of other popular animated canine-themed series like Taffy, Dog Loves Books and Rocket Dog, the series is hoping to capitalize on a new study showing that kids love their pets more than their siblings.
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