More Mickey, Lion Guard (and data) as Disney kicks off 2017 upfronts

Disney-ABC ad sales president Rita Ferro dishes on the data-backed DNA behind the Mouse House's 2017 upfronts, with highlights that include renewals for Mickey and the Roadster Racers and The Lion Guard.

By Jeremy Dickson

March 16, 2017

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Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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More Mickey, Lion Guard (and data) as Disney kicks off 2017 upfronts

Disney-ABC ad sales president Rita Ferro dishes on the data-backed DNA behind the Mouse House's 2017 upfronts, with highlights that include renewals for Mickey and the Roadster Racers and The Lion Guard.

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