After April’s viral success, TRU stages e-commerce makeover

After gaining major social media exposure from its sponsored feed of April the giraffe's pregnancy, Toys "R" Us is making an e-commerce push as part of a US$100-million investment to jump-start online sales.
By
May 9, 2017

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About The Author
Alexandra Whyte is Kidscreen's News & Social Media Editor. Contact her at awhyte@brunico.com
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