Warner Bros. Consumer Products earned a trio of awards at last night’s 2017 LIMA International Licensing Awards in Las Vegas, which honored the industry’s best products and programs across 20 categories.
Warner Bros.’ DC Super Hero Girls won the best Character/Toy Brand of the Year Award, and the IP’s DC Super Hero Girls Action Figures by Mattel also won in the best Toys/Games/Novelties/Role-Play licensed product category.
Other winners included Hot Topic, which took home the Retailer of the Year distinction for a second straight year (this year for Suicide Squad, last year for Doctor Who), while collectibles hit Shopkins won in the Food/Beverage category. Disney’s Star Wars franchise, meanwhile, continues to dominate across categories.
This year’s winners include:
Best Licensed Programs
Character/Toy Brand: DC Super Hero Girls – Warner Bros. Consumer Products
Corporate Brand: Girl Scouts of the USA – Girl Scouts of the USA/The Wildflower Group
Film/TV/Entertainment – Animated: PAW Patrol – Spin Master
Film/TV/Entertainment – Live-Action: Rogue One: A Star Wars Story – Disney Consumer Products and Interactive Media
Licensed Promotion: Batman v Superman Dawn of Justice & Turkish Airlines – Warner Bros. Consumer Products/Lisans A.S.
Location-Based or Experiential Initiative: The Wizarding World of Harry Potter – Hogsmeade at Universal Studios Hollywood – Warner Bros. Consumer Products
Best Licensed Products
Apparel/Footwear/Accessories: Coach – Mickey & Minnie Mouse/Disney Coach Collection
Appliances/Automotive/Electronics/Hardware/Housewares/Paint: Select Brands – Disney/Pixar – Pixar Collection Slow Cooker
Food/Beverage (Tie!): Finsbury Foods – Shopkins Cupcake Queen Cake; The J.M. Smucker Company – Pillsbury Girl Scout Cookie Inspired Baking Mixes
Health & Beauty Aids: Clinique – Crayola Limited Edition Chubby Stick Lip Balm
Home Décor: Jay Franco & Sons – Star Wars Back-to-College & Adult Bedding
Toys/Games/Novelties/Role-Play: Mattel – DC Super Hero Girls Action Figures