French animation company Xilam has named digital business vet Nicolas Halftermeyer as its new SVP of marketing and digital.

Reporting to Xilam’s new EVP of development and global sales, Morgann Favennec, Halftermeyer will execute marketing and digital strategies aimed to bolster the company’s online revenue growth and brand recognition across a catalog of 2,000-plus animated kids episodes and three feature films.

Halftermeyer joins Xilam from his most recent position as CMO of Parrot, a global leader in drones and electronic consumer products. While at Parrot, he produced more than 200 YouTube videos and worked with online stars like Pewdiepie and Cyprien. He also brings a wealth of VOD experience to Xilam, having previously worked as a marketing manager at smart TV set-top-box manufacturer Netgem, and at subscription video service Glowria.

Xilam’s series include Oggy & the Cockroaches, Zig & Sharko, The Daltons, Rolling with the Ronks and preschool property Paprika. Airing in more than 160 countries, the five series combined for more than 2.2 billion views on YouTube last year.

In other digital deals, Xilam Animation in India also recently inked an exclusive partnership with Amazon Prime to stream the four existing and three upcoming seasons of Oggy & the Cockroaches, as well as Zig & Sharko.