Sweety High CEO on using live.ly to woo Gen Z

Sweety High CEO Frank Simonetti says he launched his company’s new show on live.ly because of the big potential real-time TV has to draw young audiences.

By Alexandra Whyte

June 23, 2017

TAGS:

after the bell, Frank Simonetti, Gen Z, live.ly, musical.ly, Sweety High

About The Author

Alexandra Whyte is Kidscreen's News & Social Media Editor. Contact her at awhyte@brunico.com

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