JCPenney opens in-store toy shops, doubles online offerings

The US retailer wants to drive more customers in-store while also keeping pace with e-commerce rivals Amazon and Toys "R" Us.

By Jeremy Dickson

July 13, 2017

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TAGS:

JCPenney, toys

About The Author

Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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JCPenney opens in-store toy shops, doubles online offerings

The US retailer wants to drive more customers in-store while also keeping pace with e-commerce rivals Amazon and Toys "R" Us.

READ THE FULL STORY

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