Leading European ad sales house Venatus has been appointed by kid-safe, mobile-based discovery platform Kidoz to represent the company’s advertising exclusively in the UK and France.

The deal sees Kidoz expand into the UK market, where Venatus already reaches 65% of six- to 14-year-olds online through its exclusive representation of game publishers, including Rovio and EA.

Using a specialized kids sales team, Venatus has been steadily growing its presence in the kids space over the last year, having delivered a number of media-first ad campaigns for the likes of Disney, Hasbro and Mattel. Overall, Venatus serves more than two billion ads per month across 400 publisher sites through its self-created private marketplace for gaming.

COPPA-certified Kidoz currently reaches more than 50 million children ages two to 13 worldwide and has enabled hundreds of brands and developers, including PBS KIDS and Rovio Animation’s VOD service ToonsTV, to monetize and distribute content to children.

The company currently reaches children through two exclusive channels, Kidoz Mode and Kidoz SDK. The former is the official kid-safe operating system for more than 40 top-tier OEMs (Original Equipment Manufacturers), carriers and kids brands including Lenovo, Sprout TV, Acer, T-Mobile, and US Cellular powering their youth-dedicated products.

The latter is a leading COPPA-compliant mobile solution that allows thousands of kids apps to safely monetize their traffic.