Viacom International Media Networks (VIMN) Asia has formed a partnership with China’s largest video streaming platform, iQIYI, and Zhejiang Blue Star Media to develop Deer Run, an original iQIYI kids animated series.
The collaboration marks the first time Nickelodeon Asia will air a Chinese original from the development phase. iQIYI will be the show’s producer with creative input and supervision from Nickelodeon Asia. The CGI-animated series follows the comedic adventures of four different deer characters that overcome obstacles and eventually become friends.
Deer Run is set to premiere in summer 2019 on iQIYI’s digital platform and Zhejiang Satellite TV in China, as well as on Nick Asia.
As for a licensing program, VIMN expects to explore possible opportunities outside China after production on the series wraps. The partnership follows VOD platform iQIYI Kids’ recent deal with HBO Asia to bring BabyFirst into China for the first time.