A new line of toys inspired by Entertainment One’s (eOne) preschool property Ben & Holly’s Little Kingdom has launched exclusively at US Target locations.

The debut assortment from master toy licensee Jazwares includes figures, accessories, multi-packs, vehicles and playsets for kids ages three to five. The toys are designed to spark children’s imaginations while enhancing their fine-motor skills.

Additionally, the first book title from publishing partner Scholastic (The Magical Tale of Ben and Holly) will debut at Target locations across the US on October 15.

Ben & Holly’s Little Kingdom airs in more than 130 countries, including the US (Nick Jr.), Canada (Treehouse), the UK (Channel 5, Nick Jr.), Australia (ABC), Spain (Clan TVE), Italy (RAI), Brazil (TV Cultura) and Mexico (Televisa). The series, created by British animation studio Astley Baker Davies (Peppa Pig), follows the adventures of fairy princess Holly and her best friend Ben Elf.