US-based youth research and consulting firm Smarty Pants has hired Haley Kaiser as its new Insights Whiz. Kaiser will help design, field and analyze primary research initiatives for a number of the company’s entertainment, technology and food and beverage clients.

Previously, Kaiser served as an analyst for utilities research and advisory firm E Source, where she conducted ad hoc and benchmarking studies for the firm on a number of topics including energy efficiency, customer experience and social media.

According to Smarty Pants director Emily Young, Kaiser is skilled in extracting data and insights from complex, multi-method initiatives and will serve as a utility player–part project manager, part analyst–within the company.

Earlier this month, Smarty Pants released its annual Brand Love study, which found YouTube to be the most-loved brand among kids ages six to 12 in the US (for the second year in a row). The most-loved brand for parents, meanwhile, was Amazon. The annual study ranks brands by Smarty Pants’ proprietary measures for kids’ and parents’ brand awareness, popularity and love for a brand, known as Kidfinity and Parentfinity.