DHX Media has appointed longtime media exec Jerry Diaz as its new VP of distribution.

Based in Toronto, Canada and reporting to DHX’s EVP of content and distribution, Josh Scherba, Diaz will manage the global sales and distribution business at the entertainment company. He will work to sell DHX’s library of 13,000 half-hours of content, which now includes Peanuts and Strawberry Shortcake, after the company acquired the entertainment division of New York’s Iconix Brand Group earlier this year.

Diaz has more than three decades of experience in the media industry, most recently serving as VP of worldwide sales and distribution at Corus Entertainment’s animation arm, Nelvana Enterprises, a position he held since 2010. Prior to Nelvana, Diaz ran his own distribution company for two years, and previously worked for TV-Loonland, Heart Entertainment and the ABC Distribution Company.

Diaz’s appointment follows a February exec shuffle at DHX, which saw Anne Loi promoted to EVP of global operations and Scherba upped from SVP to EVP of content and distribution.

From Playback.