Canada’s Wow! Unlimited has a new SVP and GM in Marni Shulman, the former VP and programming head at now-defunct Canadian SVOD service shomi. (The Rogers Media/Shaw Communications-owned service announced it was shuttering last fall.)

Shulman will be tasked with leading Wow!’s new partnership with Bell Media. In June, the companies announced that Wow! was to acquire a specialty channel from Bell, though specific details on the deal have not yet been revealed. At the time, Wow! CEO Michael Hirsh said the Wow!-branded, ad-supported channel will focus on kids and youth content.

In addition to leading the Bell Media partnership, Shulman—who also held roles as VP of content for IFC Canada, Showcase Action and Showcase Diva Networks, as well as a director of programming for CTV Travel—will also be responsible for overseeing the launch of Wow!’s new multiplatform kids and youth brand.

The announcement comes two weeks after Wow! unveiled another C-suite hire, with John Vandervelde joining as EVP, corporate secretary and CFO.

Wow! Unlimited was formed in October 2016, when Vancouver-based Rainmaker Entertainment acquired US animation studio and MCN Frederator Networks and kids production company Ezrin Hirsh Entertainment.

From Playback.