Jared Wolfson has returned to Jakks Pacific to fill the newly created position of SVP of digital marketing and Studio JP. The latter is the California toymaker’s new division dedicated to creating and developing original, multiplatform animated content. 

Studio JP is a joint-venture with China’s Meisheng Cultural & Creative Corp.’s animation studio Rising Anime. (Meisheng took a US$19.3-million stake in Jakks Pacific in February 2017 with the goal of expanding Jakks footprint in China.)

Wolfson will develop, launch, expand and manage Jakks Pacific’s digital properties. He will work with the company’s various business segments to drive product awareness and purchase conversion, while also marketing integrated kids and family entertainment franchises.  

Wolfson previously worked for Jakks Pacific from 2007 to 2013 in brand management and as director of marketing for boys entertainment. He later took on roles at Dubb Ventures, ZAG Animation Studios and Skyrocket Toys. At ZAG Animation, for one, he was head of production for development and acquisitions before moving into the role of president of franchise development, content distribution and marketing. He has worked in the kids and family entertainment industry for more than 15 years developing, producing and distributing content that has aired on Disney Channel, Nickelodeon and Netflix.