Toronto-based marketing and communications firm ChizComm has promoted Donna MacNeil to SVP of marketing. Additionally, the company has hired toy industry vet Ian Chisholm.

MacNeil will oversee all marketing teams and projects, and will spearhead ChizComm business development alongside president and CEO Harold Chizick. Previously, MacNeil served as VP of marketing and business development for the company. Before joining ChizComm last May, she held senior-exec positions at Toronto-based Spin Master and Kidscreen.

Chisholm, meanwhile, joins ChizComm from Interactive Toy Concepts (where he served as director of marketing and licensing) and Spin Master (where he was marketing manager). Chisholm will use his expertise in remote control (R/C) flying, novelty and collectible toys to support clients.

In September, ChizComm launched kidsistr, a joint-venture prodco specializing in TV commercials, digital content and sizzle reel productions. The sister company implements toy marketing knowledge to elevate the presence of top brands globally.