Penguin Ventures, a unit of Penguin Random House UK, has announced key licensing partners for the upcoming feature film Peter Rabbit.

Premium lifestyle brand Joules recently launched a kids fashion range in the US and the UK. Additional licensees include TVM Fashion Lab (daywear and outerwear), TDP Textiles (nightwear, underwear and swimwear), Aykroyd and Sons (nightwear, underwear and swimwear), Somerbond (adult nightwear) and RH Smith & Son (dress-up).

Hardline licensing partners include Rainbow Designs (toys and plush), Jumbo Games (puzzle box sets and floor puzzles), Danilo (cards and calendars), Infinity Brands (biscuits and sweets), Spearmark (lunchwear) and Galaxy Optical (eyewear). Publishing partners, meanwhile, include Redan, Phidal and Puffin.

The James Corden-starring 3D feature film, which combines live action and CGI animation, launches in theaters in the UK on March 16.