US interactive gaming toy sales down 66%

Data from The NPD Group shows that sales for interactive gaming toys declined significantly in December, as new players like Nintendo and Ubisoft attempt to revive the category.

By Elizabeth Foster

January 19, 2018

TAGS:

Disney, Disney Infinity, Lego Dimensions, Nintendo, Nintendo Labo, Nintendo Switch, The LEGO Group, The NPD Group, Warner Bros. Interactive Entertainment

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