Mattel ups its mobile game with NetEase JV

The global toymaker and the Chinese tech giant have launched mobile gaming JV Mattel163 to create apps based on brands like Barbie and Hot Wheels.

By Elizabeth Foster

January 30, 2018

TAGS:

American Girl, Barbie, Fisher-Price, Hot Wheels, Mattel, NetEase, Thomas & Friends, UNO

About The Author

// Author Page

About Subscribe Contact Us Diversity Mission FAQ Terms of Use

™ Kidscreen is a trademark of Brunico Communications Ltd. Site copyright © 1996-2026

Kidscreen title, tagline and logo are trademarks of, and the events are produced by Brunico Marketing Inc.

View our privacy policy

Search

Menu

Brand Menu