JCPenney debuts body-positive tween girls brand

JCPenney's first Obsess capsule collection for Gen Z girls is inspired by US Olympic gold medalist Laurie Hernandez (pictured).

By Jeremy Dickson

February 23, 2018

TAGS:

Gen Z, JCPenney, Laurie Hernandez, Obsess, Olympics

About The Author

Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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JCPenney debuts body-positive tween girls brand

JCPenney's first Obsess capsule collection for Gen Z girls is inspired by US Olympic gold medalist Laurie Hernandez (pictured).

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About The Author

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JCPenney debuts body-positive tween girls brand

JCPenney's first Obsess capsule collection for Gen Z girls is inspired by US Olympic gold medalist Laurie Hernandez (pictured).

READ THE FULL STORY

TAGS:

About The Author

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