Disney kicks off upfronts, boosts multiplatform measurement

Disney-ABC ad sales president Rita Ferro dishes on strategies driving the Mouse House’s 2018 upfront presentation, including portfolio-wide buys, audience measurement and mom-targeted brand partnerships.

By Jeremy Dickson

February 28, 2018

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TAGS:

21st Century Fox, Aflac, Andi Mack, Descendants 3, Disney, Disney Channel, Disney Digital Network, Disney Junior, Disney XD, DisneyNOW, Nielsen, Rita Ferro, SVOD, The Owl House, The Rocketeer, upfronts, Videobiquity

About The Author

Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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Disney kicks off upfronts, boosts multiplatform measurement

Disney-ABC ad sales president Rita Ferro dishes on strategies driving the Mouse House’s 2018 upfront presentation, including portfolio-wide buys, audience measurement and mom-targeted brand partnerships.

READ THE FULL STORY

TAGS:

About The Author

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