Disney kicks off upfronts, boosts multiplatform measurement

Disney-ABC ad sales president Rita Ferro dishes on strategies driving the Mouse House’s 2018 upfront presentation, including portfolio-wide buys, audience measurement and mom-targeted brand partnerships.
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February 28, 2018
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About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.
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