The UK’s King Bert Productions has hired former Disney EMEA exec Gráinne McNamara to serve as its new head of children’s programming.

In her new role, McNamara will manage existing projects as well as develop a new slate of kids content. She will look to bolster King Bert’s growing children’s programming lineup with a strong focus on global series for all genres.

Previously, McNamara was head of live-action development at Disney EMEA, where she worked on King Bert’s vlog-style web series So Sammy, Lime Picture’s Evermoor and Morgana from DHX Media. She also formerly served as VP of development and sales at UK distributor CAKE, and oversaw live-action and animated projects as head of international development at Irish prodco Telegael.

In addition to its adult-skewing international series and films, King Bert’s current family productions include two adaptations of author David Walliams’ children’s novels (BBC One comedy/drama feature Grandpa’s Great Escape and Ratburger for Sky One.)