California’s Collaborations Licensing has been appointed as the exclusive global licensing agent for My Magic Pet Morphle, an online animated preschool series from Amsterdam-based producer Van Merwyk Media.
The deal will see Collaborations develop a licensing program for the Dutch property across all major categories. The series centers around the adventures of a little girl and her best friend Morphle—a lovable creature that can transform into anything she imagines.
Since launching in 2015 on YouTube channel Morphle TV, My Magic Pet Morphle has generated more than 2.5 billion views, 100 million monthly views and nearly 3.4 million subscribers.
Collaborations was founded in August 2017 by ex-Spin Master licensing manager Jason Kletzky, who serves as the company’s president.
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