Warner Bros.’ Scooby-Doo social responsibility initiative “Doo Good” is partnering with philanthropic pop-culture retailer BoxLunch for a national hunger awareness campaign.

For every US$10 of apparel, accessories, home goods, gifts and collectibles sold at BoxLunch, a meal will be provided to a person in need through its partnership with the largest hunger-relief organization in the US, Feeding America.

Launching on July 14, the two will release exclusive merchandise, including an exclusive Scooby-Doo Funko Pop! that donates 10 additional meals for each one sold. There will also be an assortment of apparel, accessories and novelty gifts available, including matching adult and toddler tie-dye tees with embroidered Scooby Snacks, a two-pack of collectors’ enamel pins, a Mystery Machine crossbody bag and a woven tapestry throw of the Scooby Gang.

The brand is also partnering with the US Postal Service for a commemorative “forever” stamp to highlight the initiative, to be unveiled at the Mall of America in Minneapolis, Minnesota on July 14. The mall will be hosting a “Doo Good Day” with activities, photo opportunities, DIY stations, giveaways and more.

The year-long campaign kicked off in April with a focus on saving the environment. The fight against hunger will be the focus for the summer, to be followed by an animal welfare drive in the fall. The pro-social initiative launched 35 new Kids Care Clubs in the US, while also handing out grants to support kids and adult mentors helping their communities.