NPD: US toy sales grew 7% in first half of 2018

New data from the market research firm shows that the US toy industry grew to US$7.9 billion in the first six months of this year, despite the liquidation of Toys "R" Us.

By Elizabeth Foster

August 7, 2018

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

Unlock this article plus our full content archive on kidscreen.com
Stay up to date with the latest news in the global kids entertainment industry
Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

TAGS:

Avengers: Infinity War, black panther, Fingerlings, Frozen 2, Hatchimals, Jurassic World: Fallen Kingdom, LOL Surprise, Soft'n Slo Squishies, Star Wars, The NPD Group, Toys 'R' Us

About The Author

// Author Page

About Contact Us Meet the Team Diversity Mission FAQ Terms of Use

™ Kidscreen is a trademark of Brunico Communications Ltd. Site copyright © 1996-2025

Kidscreen title, tagline and logo are trademarks of, and the events are produced by Brunico Marketing Inc.

View our privacy policy

Search

Menu

Brand Menu