Hasbro has expanded its partnership with Marvel and Disney to release a new toy range inspired by the Marvel Rising franchise. Launching exclusively at Target in October, the line includes 11-inch dolls and role play items.
Feature-length film Marvel Rising: Secret Warriors will debut on Disney Channel and Disney XD on September 30, and a series of Marvel Rising: Initiation shorts is currently available on YouTube through Disney XD and Marvel HQ. The multiplatform franchise focuses on inclusivity and features characters with different backgrounds and strong female leads, including Ms. Marvel, Squirrel Girl, Quake, Patriot, America Chaves and Inferno.
Additional Marvel Rising content is being developed for the company’s various digital and publishing platforms.
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