Cloudco Entertainment has opened a UK office and strengthened its executive team with new hires and promotions in order to increase its sales force and maintain demand for its brands.

New hire Robert Prinzo (pictured) joins the LA office as head of global licensing. He was previously VP of consumer products at Saban Entertainment and also held positions with Nickeloden/Viacom and Hasbro, where his brand portfolio included My Little Pony, Transformers and GI Joe.

Susan Chung will also be working out of the LA office as head of business affairs. Most recently, she provided legal counsel for Multicom Entertainment Group/Sutikki preschool series Moon and Me. And earlier in her career, Chung was a business affairs and legal counsel for The itsy bitsy Entertainment Company and LazyTown Entertainment.

Rounding out the LA hires, Davis Doi has come on board as an executive producer overseeing production on Cloudco’s new animated preschool series Tinpo. Doi joins from Universal, where he served as supervising director on the upcoming Curious George animated series and most recent Land Before Time film.

In sales hire news, Alexandros van Blanken is joining the new London office as director of content distribution. He will report to head of global production and content distribution Karen Vermeulen, who has also just been appointed managing director of Cloudco UK.

Working with van Blanken in London will be newly recruited content distribution manager Alisa Kasimova and director of international licensing Roubina Tchoboian. Tchobian was previously based in Cloudco’s LA office, but the move to London sets her up to grow the company’s consumer products business in the European market with key agents and licensing partners.

This flurry of hires and overseas expansion comes about a month after the company rebranded as Cloudco from American Greetings Entertainment. Now operating as a standalone entity from its parentco, American Greetings, Cloudco currently has four TV series in production and is planning to launch several consumer products lines for iconic brands including The Care Bears and Holly Hobbie.